Publishing and marketing a novel

Prophecy of Power - cover imageHere I am at the pointy end of getting a novel to market.

It’s written. It’s been critiqued. It’s been rewritten. It’s been edited. It’s been sent out for further feedback. It’s attracted the attention of an agent. It’s getting a final rewrite.

What now?

Well, that depends on the agent to some extent – I haven’t had that conversation yet. What I do know is that no matter what happens, I’ll be doing almost all the marketing myself.

So, assuming a publisher takes it and actually puts it into bookshops, their marketing campaign will probably include:

  • sending out review copies prior to publication
  • advertising it on their website
  • advertising it in their newsletter.

In addition, this is how I plan to market my novel:

  • blog about it here
  • do guest blogs – at least 20 to 30 if I can manage it
  • contact review websites and try to get it reviewed on them
  • send out extra review copies to any blogger who says they want to review it prior to publication (I’m not sure about the publisher’s take on that – they may not let me)
  • tour bookshops and do book signings
  • attend conventions
  • announce it on social media
  • ask anyone who reads the novel to post an honest review on Amazon (or elsewhere).

Of course, there’s no guarantee a publisher will take it. If that’s the case I’ll publish it myself – electronically and via print on demand.

That’ll mess up my dreams of getting it into bookshops, but at least it’ll get it out there.

Either way, the marketing plan will be pretty similar. What else could I do? What have I missed? What have you done that’s worked?

4 thoughts on “Publishing and marketing a novel

  1. It’s quite a mountain you’ve climbed, congratulations. I never realized how much was involved apart from suffering at the keyboard. I’ve looked at the foothills and thought about it, but then turned back to the anthills, which suddenly seem more attractive.

    I saw an email from a publisher where they said specifically they were not a ‘self-publishing house,’ which made me think there must be a really wide spectrum of publishers out there. I imagine one of the criteria you (or your agent) might consider is how much marketing assistance a particular publisher would provide.

    • Hi Steve – yeah, from what I hear, no publisher puts any real money into promoting new authors, at least until they’ve sold a couple of million copies. It’s all down to you, unfortunately.

  2. Basically it’s about going where your readers are, hanging out where they hang out. Cross promoting seems to work well, being yourself and talking about other things than just your book (which is what you are doing now anyway). Spamming never works, much to the surprise of some 😉

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